Case Study

Case Study: Leveraging AI in the Insurance Sector How Brainyyack Helps Turn Innovation into Impact

How AI Is Reshaping Productivity And How Brainyyack Can Help

Across industries, companies are harnessing AI to transform operations, improve employee experiences, and free teams to focus on what matters most. One standout example comes from Sun Life, whose internal virtual agent, Iris, has just been recognized as a 2025 CIO Awards Canada winner for its innovative use of Generative AI and Agentic AI.

 

Case Study: Sun Life’s “Iris”

Launched in 2024, Iris instantly responds to routine employee queries without human intervention. From password resets to policy FAQs, Iris is designed to handle high-volume, repetitive requests securely and at speed dramatically improving both productivity and service quality.

The results are striking. Average resolution times have dropped by more than eighty percent. The vast majority of employee queries are answered in under two minutes. Over the past year alone, Iris has completed more than nine thousand password resets and is projected to save more than twenty-four thousand hours annually for employees and service desk agents combined.

By taking over repetitive work, Iris allows human teams to focus on higher-value tasks those that drive deeper client relationships and strategic growth.

 

Why This Matters for Your Business

This isn’t just about cutting costs; it’s about scaling smart. AI tools like Iris create a foundation for faster decision-making, reduced operational friction, and better client experiences. Employees have quicker access to the information they need, clients enjoy faster and more personalized service, and organizations can reallocate resources toward initiatives that matter most.

If you’re not exploring how AI can reshape your workflows, you’re likely leaving efficiency and customer satisfaction untapped.

How Brainyyack Can Help

At Brainyyack, we help organizations imagine, design, and deploy AI-driven solutions tailored to their needs. Whether you want to create an internal virtual agent to support employees, integrate AI into customer service workflows, or develop automation systems that connect seamlessly with your existing tools, we can guide you from concept to launch. Our goal is to ensure the technology doesn’t just work it delivers measurable results, just like Sun Life’s Iris

Challenges

Before the initiative, the Client faced several challenges:

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Fragmented and Inconsistent Data

Critical business information was scattered across multiple systems, with inconsistent formats, duplicate records, and outdated files. This made it difficult for teams to quickly locate accurate, reliable data for decision-making or AI integration.

Inefficient Workflows and Filing Systems

The existing workflow processes and filing structures were cumbersome and prone to bottlenecks. Employees often spent excessive time searching for documents or confirming version accuracy, slowing down operations and impacting productivity.

Lack of AI-Readiness and Compliance Frameworks

Without established data retention, classification protocols, or AI-ready data models, the organization risked non-compliance with industry regulations and was unprepared to take advantage of emerging AI tools

 

The Takeaway

AI adoption is no longer experimental it’s becoming a core driver of business performance. The companies that win in the next decade will be those that turn AI potential into tangible results. If you’re ready to explore what that could look like for your organization, let’s start the conversation.

Brainyyack’s Data Governance initiative did more than just solve existing data challenges—it laid a strong foundation for the Client to fully embrace Microsoft Copilot and integrate AI into their operations. By streamlining data organization, optimizing workflows, refining the filing system, cleaning and migrating critical information, setting clear retention and classification protocols, and building AI-ready data models, the Client transformed its data management into a strategic asset.

This proactive approach has already enhanced operational efficiency and positioned the Client to leverage AI for long-term competitive advantage in the investment management sector. Business leaders across industries are already unlocking new value with Copilot—your organization can too.

Ready to prepare your data for AI and streamline your workflows? Discover how Brainyyack can help.

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